
Business Structure & Growth
Growing a studio without losing control of its numbers
Pilates studio in Bali
The challenge
Bookings were volatile and a large share came through ClassPass. That made repeat-customer growth, cash planning, partner economics, and staffing reliability part of one connected business problem.
How Hepta navigated it
Hepta worked with the owner across the operating plan: clarified how marketplace receipts should be tracked for sales and tax, set a cash reserve, restored Google Ads, tightened partnership and referral tracking, and reviewed class schedules and staffing responsibilities.
What changed
Bookings and instructor stability improved after Google Ads was restored, and two villa partnerships were established. ClassPass and PBJT reconciliation and some operating follow-ups remained under review.
Status: Progress recorded; selected reconciliations remain open
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